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Ebook Marketing, planning and strategy (6th edition): Part 1
Ebook Marketing, planning and strategy (6th edition): Part 1 presents the following content: Chapter 1 - marketing and the concept of planning and strategy, chapter 2 - strategic marketing, chapter 3 - corporate appraisal, chapter 4 - understanding competition, chapter 5 - focusing on the customer, chapter 6 - scanning the environment, chapter 7 - measuring strengths and weaknesses, chapter 8 - developing marketing objectives and goals,...
485 p utehy 29/01/2024 13 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Strategic marketing, Corporate appraisal, Developing marketing objectives, Portfolio analysis
Ebook Marketing, planning and strategy (6th edition): Part 2
Ebook Marketing, planning and strategy (6th edition): Part 2 presents the following content: Chapter 17 - Promotion Strategies; Chapter 18 - Global market strategies; Chapter 19 - The Gillette Company (A); Chapter 20 - The Gillette Company (B); Chapter 21 - Dell Computer Corporation; Chapter 22 - Kodak vs. Fuji; Chapter 23 – Loblaws; Chapter 24 – CIBC; Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of...
446 p utehy 29/01/2024 9 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Promotion strategies, Global market strategies, Product strategies, Market strategies, Strategic tools
Ebook Strategic marketing management: Part 1
Ebook Strategic marketing management: Part 1 includes contents: Chapter 1 introduction to strategic marketing management; chapter 2 marketing and the strategic marketing planning process; chapter 3 emerging marketing philosophies; chapter 4 marketing information, analysis and research; chapter 5 marketing and strategic choice; chapter 6 auditing the marketing mix; chapter 7 consumer markets and consumer behaviour; chapter 8 marketing planning.
242 p utehy 29/01/2024 10 0
Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, The strategic marketing planning process, Marketing information, Strategic choice, Auditing the marketing mix
Ebook Strategic integrated marketing communication: Theory and practice - Larry Percy
Ebook "Strategic integrated marketing communication: Theory and practice" is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact.
323 p utehy 29/01/2024 11 0
Từ khóa: Strategic integrated marketing communication, Integrated marketing communication, Larry Percy, IMC strategic planning, Corporate communication, Incentive promotion cost, Communication response sequence
Ebook "101 marketing strategies for accounting, law, consulting, and professional services firms" has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results.
289 p utehy 27/12/2023 9 0
Từ khóa: 101 marketing strategies, Marketing decision making, Strategic planning, Customer relations management, Marketing strategies for accounting, Professional services firms
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