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Ebook Marketing, planning and strategy (6th edition): Part 1
Ebook Marketing, planning and strategy (6th edition): Part 1 presents the following content: Chapter 1 - marketing and the concept of planning and strategy, chapter 2 - strategic marketing, chapter 3 - corporate appraisal, chapter 4 - understanding competition, chapter 5 - focusing on the customer, chapter 6 - scanning the environment, chapter 7 - measuring strengths and weaknesses, chapter 8 - developing marketing objectives and goals,...
485 p utehy 29/01/2024 13 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Strategic marketing, Corporate appraisal, Developing marketing objectives, Portfolio analysis
Ebook Marketing, planning and strategy (6th edition): Part 2
Ebook Marketing, planning and strategy (6th edition): Part 2 presents the following content: Chapter 17 - Promotion Strategies; Chapter 18 - Global market strategies; Chapter 19 - The Gillette Company (A); Chapter 20 - The Gillette Company (B); Chapter 21 - Dell Computer Corporation; Chapter 22 - Kodak vs. Fuji; Chapter 23 – Loblaws; Chapter 24 – CIBC; Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of...
446 p utehy 29/01/2024 9 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Promotion strategies, Global market strategies, Product strategies, Market strategies, Strategic tools
Ebook E-marketing (Seventh edition) - Judy Strauss, Raymond Frost
Ebook "E-marketing (Seventh edition)" directed primarily toward students taking a course on Marketing in the Internet, this text also teaches professional marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. With a focus on the Internet and other technologies that have had a profound effect on how marketing is approached...
498 p utehy 27/12/2023 23 0
Từ khóa: Ebook E-marketing, E-marketing (Seventh edition), Judy Strauss, Raymond Frost, E-Marketing in context, E-Marketing environment, E-Marketing strategy, E-Marketing management
Ebook "101 marketing strategies for accounting, law, consulting, and professional services firms" has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results.
289 p utehy 27/12/2023 9 0
Từ khóa: 101 marketing strategies, Marketing decision making, Strategic planning, Customer relations management, Marketing strategies for accounting, Professional services firms
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