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Ebook Marketing, planning and strategy (6th edition): Part 1
Ebook Marketing, planning and strategy (6th edition): Part 1 presents the following content: Chapter 1 - marketing and the concept of planning and strategy, chapter 2 - strategic marketing, chapter 3 - corporate appraisal, chapter 4 - understanding competition, chapter 5 - focusing on the customer, chapter 6 - scanning the environment, chapter 7 - measuring strengths and weaknesses, chapter 8 - developing marketing objectives and goals,...
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Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Strategic marketing, Corporate appraisal, Developing marketing objectives, Portfolio analysis
Ebook Marketing, planning and strategy (6th edition): Part 2
Ebook Marketing, planning and strategy (6th edition): Part 2 presents the following content: Chapter 17 - Promotion Strategies; Chapter 18 - Global market strategies; Chapter 19 - The Gillette Company (A); Chapter 20 - The Gillette Company (B); Chapter 21 - Dell Computer Corporation; Chapter 22 - Kodak vs. Fuji; Chapter 23 – Loblaws; Chapter 24 – CIBC; Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of...
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Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Promotion strategies, Global market strategies, Product strategies, Market strategies, Strategic tools
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