Ebook "The four pillars of profit-driven marketing: How to maximize creativity, accountability, and ROI" is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of...

 241 p utehy 29/01/2024 2 0 Download

Ebook "Capture the mindshare and the market share will follow: The art and science of building brands" reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core...

 235 p utehy 29/01/2024 5 0 Download

Phần 1 cuốn "Giao tiếp thông minh và tài ứng xử" cung cấp cho người đọc các nội dung: Khẩu khí và tài hoa, khẩu khí và sự may rủi, tài ăn nói và khí chất của người thành đạt, tài ăn nói ứng xử với cấp trên. Mời các bạn cùng tham khảo nội dung chi tiết.

 230 p utehy 27/12/2023 99 0 Download

Nối tiếp nội dung phần 1, phần 2 cuốn sách "Giao tiếp thông minh và tài ứng xử" cung cấp cho người đọc các nội dung: Tài ăn nói, khích lệ cấp dưới; nâng cao khả năng ăn nói, sức hấp dẫn của nhân cách trong giao tiếp xã hội, sức hấp dẫn của tình cảm trong tiếp xúc, năng lực phương vụ trong giao tiếp xã hội, giao tiếp bằng cả tấm lòng, giao tiếp...

 251 p utehy 27/12/2023 66 0 Download

Ebook "E-marketing (Seventh edition)" directed primarily toward students taking a course on Marketing in the Internet, this text also teaches professional marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. With a focus on the Internet and other technologies that have had a profound effect on how marketing is approached...

 498 p utehy 27/12/2023 22 0 Download

Ebook "Global marketing (Seventh edition)" value chain off ers the reader an analytic decision-oriented framework for the development and implementation of global marketing programmes. Consequently, the reader should be able to analyse, select and evaluate the appropriate conceptual frameworks for approaching the fi ve main management decisions connected with the global marketing process.

 873 p utehy 27/12/2023 21 0 Download

Ebook "Global marketing (Sixth edition)" relects the trend of irms selling and distributing products and services in many countries around the world. It is associated with governments reducing trade and investment barriers, irms manufacturing in multiple countries and foreign irms increasingly competing in domestic markets.

 839 p utehy 27/12/2023 23 0 Download

Ebook "Retailing logistics and fresh food packaging: Managing change in the supply chain" analyse state of the art packaging logistics for fresh food retailing and draw on primary research in the UK, Europe and the USA. It demonstrates the benefits to be gained from adopting new techniques and provides lessons on how to achieve successful implementation. It will help organizations and academics understand the changes and opportunities in...

 241 p utehy 27/12/2023 23 0 Download

Ebook "Retailing management (Eighth edition)" emphasizes five important developments in retailing: the increasing role of the Internet in retailing; new ways to communicate with customers; the greater emphasis on social responsibility by retailers; the use of technology and analytical methods for decision-making; globalization of the retail industry.

 712 p utehy 27/12/2023 23 0 Download

Ebook Practical research planning and design (Eleventh edition): Part 1 presents the following content: The nature and tools of research; the problem: the heart of the research process; review of the related literature; planning your research project; writing the research proposal;...

 154 p utehy 27/12/2023 28 0 Download

Ebook Practical research planning and design (Eleventh edition): Part 2 presents the following content: Descriptive research; experimental, quasi-experimental, and ex post facto designs; analyzing quantitative data; qualitative research methods; historical research; analyzing qualitative data;...

 254 p utehy 27/12/2023 25 0 Download

Part 1 of ebook "The internet supply chain: Impact on accounting and logistics" provides readers with contents including: developments in the global economy which affect our daily business; membership of the board of directors is indivisible from the management of change; all professionals must adapt to the forces of internet commerce; strengths and weaknesses of the GM, ford, daimler chrysler and renault-nissan supply chain partnerships;...

 171 p utehy 27/12/2023 18 0 Download