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Ebook Global marketing (Seventh edition) - Svend Hollensen
Ebook "Global marketing (Seventh edition)" value chain off ers the reader an analytic decision-oriented framework for the development and implementation of global marketing programmes. Consequently, the reader should be able to analyse, select and evaluate the appropriate conceptual frameworks for approaching the fi ve main management decisions connected with the global marketing process.
873 p utehy 27/12/2023 23 0
Từ khóa: Global marketing, Global marketing (Seventh edition), Svend Hollensen, Internationalization theories, The firm’s international competitiveness, Global marketing research, The international market selection process
Ebook Global marketing (Sixth edition) - Svend Hollensen
Ebook "Global marketing (Sixth edition)" relects the trend of irms selling and distributing products and services in many countries around the world. It is associated with governments reducing trade and investment barriers, irms manufacturing in multiple countries and foreign irms increasingly competing in domestic markets.
839 p utehy 27/12/2023 24 0
Từ khóa: Global marketing, Global marketing (Sixth edition), Svend Hollensen, The global marketing plan, Global experiential marketing, The virtual value chain, The transaction cost analysis model
Ebook Market leader business law: Business English - A Robin Widdowson
Ebook "Market leader business law: Business English" is one of a range of new specialist titles designed for use on its own or with the Market Leader series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for business law.
96 p utehy 27/12/2023 27 0
Từ khóa: Market leader, Market leader business law, Market leader series, Business law, Business English, Operating globally, Business law challenges, Protecting intellectual property, Contract law, The costs of pollution
Ebook The internet supply chain: Impact on accounting and logistics - Part 2
Continued part 1, part 2 of ebook "The internet supply chain: Impact on accounting and logistics" provides readers with contents including: the changing responsibilities of senior management in a modern firm; one of the big challenges with electronic commerce; getting our company ready for shifts in market power; the real revolution in computers and communications is in logistics; operational risk with supply chain: privacy and security;...
150 p utehy 27/12/2023 22 0
Từ khóa: The internet supply chain, Electronic commerce, Business logistics automation, Accounting for taxation, The global market, International tax loopholes, Real-time financial data
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